End of Holiday Fair Season
This past weekend was quite busy with three days of vending outdoors. To be candid, the fair wasn’t the right market for me and I’ve decided to cut my losses and not attend the last two days of vending I signed up for on the 23rd and 24th. Instead, I will spend the time I would have spent at the fair resting and with family. I’ve been feeling a bit frustrated, but I think a main takeaway from this vending season is that I need to do a little bit more research on the events I sign up for and even visit the events as a visitor/consumer before deciding to try to sell at them. Something else I thought a lot about was branding and creating a better focus on what I am/what I want to be: an artist and not necessarily someone who makes crafts. So I think the fairs were helpful in directing me to decide to focus my brand on fine art. I have some initial thoughts on how to better demonstrate this through redoing my website (in progress), nicer packaging, more thoughtful captions in my social media posts, just to name a few ideas. I need to do some more thinking on this and then coming up with realistic and actionable tasks.
What I’ve been working on
I started another beaded embroidery hoop as a way to decompress and destress.
I am redoing my website in a way that makes more sense to me and hopefully simplifies some things from a consumer/visitor standpoint. I may ask some friends to do some user testing once things are a little bit more finalized.
Inputs
I haven’t been able to read much since last week, but I’ll have more time to do that again.
Outputs
Nothing to share here again. Once the holiday season has passed and the weather warms up, I hope to go on more hikes and trips to the coast!
That’s all for now. My mood isn’t quite that festive, but I think a few more days to give me some space from the fairs will help and I look forward to spending time with family. I hope everyone has a safe and kind holiday!
